WhatsApp Messenger App came in and quickly found itself as a major instant messaging app, serving as the best substitute for the traditional SMS. When it comes to sending and receiving messages, WhatsApp messenger app took over the supremacy from the traditional SMS and it is now the eventual messenger.
The fact that users can add photos, videos and voice recordings in their messages, is the good thing about this app unlike the traditional SMS. On the other hand, the app allows you to share your contacts and location with other WhatsApp users and this makes it easy to get you from whatever location you are making use of Apple Maps or Google Maps. WhatsApp messenger app can be installed on all major mobile operating systems such as BlackBerry, Windows Phone, Symbian, Android and iOS.
How Facebook earns from WhatsApp Messenger
There is just one way by which Facebook uses to earn revenue from WhatsApp instant messaging app at the moment. WhatsApp is known to be a free to download messenger, but this free period is only a year long. At the expiration of the one year, all users must pay a fee of $0.99 in each of the years they keep using WhatsApp messenger app for calling and messaging services.
At present, WhatsApp messenger application has over 800 million users from all over the world and Facebook would be making around $800 million in a year, if it was presumed that all of these persons pay for the application and this is not visible as there will always be new users.
However, Facebook may be coaxed to launch the ability to call the non-users of the apps and other applications like LINE, Hangouts, Viber and Skype, Viber, Hangouts; however, this might require users to pay some money, as you find in cases of SkyberOut and ViberOut. In addition, the introduction of B2C communication in Facebook Messenger as of recent has recommended that WhatsApp will also be employing similar strategy in view of the fact that the two applications are under one arm.
It would be easier to put this service together and in this way, businesses will be able to compensate Facebook for using this tool to communicate with their customers, in view of the fact that there are businesses already using this app for different business purposes.
Facebook clearly had entrepreneurial reasons behind buying WhatsApp for $19 billion. The company had noticed the trend in the market and saw taking over WhatsApp as the best move, since most of its competitors have an IM of their own. It looks as if WhatsApp is taking after its present owner; anywhere the Facebook web customer never monetized the site in its preliminary stages; as an alternative, it attracted more users first earlier than it started getting back its revenue. This is also anticipated to work in favor of WhatsApp Messenger.